Born With It
A century worth of bringing beauty trends to the masses and making women all over the world feel like their “Born With It”. Although Maybelline has changed and evolved a lot through the years, they’d be nothing without Mabel Williams, a bold young woman who wanted to stand out and be daring. In 1915 she mixed coal dust with Vaseline to help amp up her lashes and brows and quickly caught the eye of her brother. He created Lash-Brow-Ine, a mail-order beautifier that instantly took off, and just 2 short years after releasing it, Maybelline was born (which combines Mabel and Vaseline). Even from the early days, Maybelline has a clear message, offer accessible and visible results at a reasonable cost to appeal to women of all ages and backgrounds. The brand has released countless “first” products, ground breaking innovations and been a global trendsetter from the very beginning.
Maybelline celebrates their 100 year anniversary this year with a limited edition collection. This milestone collection features some of the brands most beloved and best-selling products, but with a trendy twist. These collectable products pay homage to the brands colourful history and bright future ahead with graphic prints inspired by the iconic New York skyline and designed by Brooklyn artist Meg Lipke. These just hit stores and will sure to be an essential part of any Maybelline’s lover makeup bag this summer.
Maybelline Great Lash Mascara is one of those mascaras that we’ve all tried (and love). Its iconic pink and green tube wins the hearts of women everywhere thanks to its breakthrough formula that conditions, while thickening. It was released in 1971 and by the year 2000, one tube was being sold every 1.2 seconds. It retails for $6.49 in Blackest Black.
Maybelline Unstoppable Eyeliner is one of those staple pieces that we all need in our collection. Thanks to its smudge-proof, stay-put, waterproof formula it ensures it won’t budge until you want it to. It features a self-sharpening, swivel up and down design so that the point always stays sharp and ready to define the eyes when you are. Its precise applicator allows for seamlessly fine and thick lines, allowing you to create an array of looks. It has an incredible soft and smooth texture that glides onto the lid with ease for a flawless finish. It’s pigmented, fairly opaque in a swipe or two, and can be easily built-up for a bold, intense colour payoff. It sets and dries within a few seconds and provides vivid, bold, rich colour, even on the waterline all day. It retails for $8.79 in Onyx and Espresso.
Maybelline Eye Studio Color Molten Eye Shadows were one of the first cream to powder shadows duos that feels incredibly lightweight with a barley-there feeling on the eyelid. You simply apply the lighter shade along the base and lid and the darker shade into the crease and liner for a seamless, dimensional look. It’s extremely creamy, applies like a dream and almost melts into the skin once applied to the lid. Although not highly pigmented, it offers enough colour to give a luster finish to the eyes. It retails for $9.99 in Rose Rush and Stroke of Silver.
Maybelline Baby Lips has a huge cult following, each time a new shade or flavor is released, it has people lining up out the door for them Not only does it visibly renew lips and provide 8 hours of hydration, it leaves lips incredibly moisturized with a silky smooth finish for all day comfort with an added pop of colour. It retails for $4.99 in Fuchsia Fix and Ra-Ra Red.
Maybelline ColorSensational Lip Colour is so rich, so creamy, so stunning.. it’s sensational. These are still some of my favourite lipsticks thanks to their pure pigments that effortlessly allow me to achieve true opaque coverage in a single swipe. Its velvety smooth formula keeps lips nourished and moisturized all day without feeling tight or dry. It stays put on the lips for a solid 4 to 5 hours before slowly fading, but never bleeding outside the lines. It retails for $9.99 in Purposeful Mauve, Megenta-Bulous, Strike a Roes, Coral Cocktail and Berry Chic.
Maybelline Color Show Nail Polish is the official nail colour of Mercedes-Benz Fashion Week in New York thanks to its chip free, easy flow brush, bold, bright and vivid, long lasting formula. It’s pigmented with amazing coverage in just 1-2 coats. It’s also fast drying, having you out the door sooner than other polishes. It gives an incredibly shiny finish that stays put for days. It retails for $4.49 in Gold Stunner, Beyond Burgundy.
Also in the collection Maybelline Great Lash Real Impact Mascara in Very Black and Blackest Black.