Targeted for those with damaged hair
Just in time for our long Canadian winters, Pureology has launched a new collection that’s targeted for those with colour treated, dry, damaged hair and is 100% vegan. Pureology Strength Cure 5 piece system is designed specifically for those with damaged hair from heat, mechanical damage, environmental damage and chemical or colour damage and comes packaged in the cutest teal blue packaging. Each product has a lovely pale pink, iridescent, creamy texture with a strong coconut scent with a hint of floral. It contains an exclusive Asta-Repair formula. This unique formula features Ceramide, Keravis and Arginine that help to replace and deplete cysteine bond inside the cortex, while healing the micro- scarred cuticle for a velvety soft finish. Astaxanthin is a natural antioxidant that helps defend against harmful UV, generated from free radicals and Antifade Complex features UV filters, heliogenol and vitamins C & E to help with colour retention, even on the weakest of hair. This 5 piece system is designed specially for damaged hair, including heat or colour damage.
Pureology Strength Cure Shampoo is sulfate free and is designed to help remove dulling residue, fortifies the inside while helping soften the outside and protecting colour radiance. Its lightweight, creamy formula gently cleanses my hair of product buildup, dirt and oil with just the right amount of lather. It rinses clean away, while retaining moisture and without stripping my colour. I haven’t noticed my dark, almost black colour washing down the drain like other shampoos, which tells me its actually protecting my colour. My hair is left feeling soft, smooth and healthy. It retails for $29.50 for 250ml.
Pureology Strength Cure Conditioner is designed to help detangle, strengthen and condition the hair to help improve hair’s touch and light reflection. Its ultra, rich creamy formula quickly penetrates deep into the hair cuticles to help soften and detangle my hair, even before brushing. I leave it on for 1 to 2 minutes as it absorbs into the hair and I can immediately tell my hair is already more manageable. My hair is velvety smooth with less frizz, even before straightening and looks and feels stronger and highly hydrated. It never looks greasy or oily, even with daily use, just shiner and fewer knots. It retails for $31.50 for 250ml.
Pureology Strength Cure Split Ends Salve is a leave-in split-end smoothing treatment designed to help strength the ends of the hair by reinforcing the cuticle later and prevent future damage. It also leaves hair super shiny and smooth, while protecting colour radiance. Simply apply 1 pump into the palm of your hand and work throughout towel-dried hair, concentrating on the ends before styling. It retails for $27.50 for 50ml.
Pureology Strength Cure Fabulous Lengths is a fortifying serum that’s designed to strengthen hair fiber to help reduce breakage and provides heat protection to prevent further mirco-scarring and heat damage to colored hair. It too will add softness, shine and light reflection while protecting colour radiance. Simply apply 1-2 pumps evenly through damp hair, concentrating on mid-lengths before styling. It retails for $35 for 95ml.
Also in the collection is Pureology Strength Cure Masque that helps reduce breakage and boost elasticity of the hair fibers. It retails for $49.15 for 150g.