Innovation, Classic Favorites, Everything You Need
This fall, get ready to express yourself with new and innovated products from Essence, that will help inspire who you really are, with style, confidence and fun. These must-have favourites will hit Shoppers shelves in August with more colour, more innovated formulas and more finishes to add to their already huge lineup. The new Fall/ Winter collection will feature new long-lasting lip and eye products, along with new colourful palettes and nail polishes to help you achieve the top beauty trends straight from the f/w 2014 runways at home with a price everyone can afford.
Essence Longlasting Lipstick in an assortment of 10 new shades that you can’t help but fall in love with. It features a light and creamy formula that provides lip with intense colour payoff that lasts throughout the day without drying them out. You have your choice of nude love, adorable matt, coral calling, dare to wear, on the catwalk, barely there, natural beauty, colour crush, wear berries and cotton candy and they retail for $2.99.
Essence Longlasting Lipstick in Coral Calling, On The Catwalk!, Barely There, Cotton Candy and Adorable Matt
Essence XXXL Shine Lipgloss in 2 new shades provide a timeless, trendy and beautiful pout with a softer, more flexible applicator. It adds moisture and hydration with a non-sticky, non-tacky formula that delivers just the right amount of shiny, glossy colour for irresistible lips. New shades feature frosted pink and metal shine and retail for $2.49.
Essence XXXL Shine Lipgloss in Metal Shine
Essence All About…. Eyeshadow Palette features 4 new palettes that consist of 6 trendy colours to help you create endless combinations for standout eyes. Each palette has a combination of shimmery, matte and metallic effects for endless possibilities. All About Nude features 6 subtle neutral shades, All About Candies combines 6 candy-inspired pastel shades, All About Sunrise offers 6 warm shadows inspired by the richest sunrise and All About Paradise creates statement looks with bright, fun, trendy colours. It retails for $4.99.
Essence Waterproof Eyeliner Pen features a felt-tip applicator that allows for accurate and precise styles with ease. It is smudge-proof, budge-proof and waterproof, no matter how hot and humid or wet and rainy the weather may be that day. Your eyeliner will withstand all the elements with ease. It retails for $2.99.
Essence Waterproof Gel Eye Pencil is the latest trend to hit the market, it’s a gel eyeliner in the form of a pencil, talk about being innovated. It comes in a retractable pen form with a soft and creamy, velvety, gel like texture. It’s extremely pigmented that provides intense colour payoff in a few easy swipes. It glides across the lid with ease, without pulling or tugging and delivers long-lasting, budge-proof, waterproof staying power. It comes in black blaze, around midnight, urban jungle, blue lagoon, gunmetal and cocoa bean and retails for $2.99. Essence Waterproof Gel Eye Pencil in Contains Carmine, Urban Jungle, Around Midnight, Gunmetal, Cocoa Bean and Blaze Blaze
Essence Get BIG! Lashes Volume Curl Mascara features a large, curved, fiber brush that offers maximum volume, gorgeous curl and helps to thicken each lash. It comes in a standard large bold and bright mascara tube with contrasting black lettering. It features an over-sized wand with a ton of bristles, with a wet, lightweight formula. It has the blackest formula that ensures an intense, extremely pigmented, very black look. It makes each lash look denser with more volume, while adding a ton of length and holds a curl throughout the day. It doesn’t smudge, flake or leave raccoon eyes. It retails for $3.99.
Essence LASH Mania Reloaded Waterproof Mascara features an innovated elastomer brush with star-shaped blades to accurately grip each lash, to provide the ultimate false-lash look. Its unique brush helps to separate and grab each lash to provide incredible volume and length. It comes in a sleek, silver, mirrored with blue lettering tube and has plastic bristles with a unique shape that gives great separation, length, and lift to the lashes. Its wet formula is silky smooth and applies evenly to each lash to provide long lashes with no clumping, flaking or spider look. It adds a ton of volume without looking or feeling crunchy or stiff. It retails for $4.99.
Essence Stays No Matter What Eye Pencil & Shadow is a jumbo eye pencil stick with a soft and creamy formula. It can be used both as an eyeliner pencil or an eyeshadow stick that glides across the lid with ease. It’s extremely long-lasting formula provides opaque colour for up to 16 hours without smudging, flaking or budging. It comes in 2 new shades, twinkling turquoise and chocolate brownie, for a total of 6 cool colours and retails for $2.99.
Essence Effect Nail Polish features 3 new electrifying effects, Glitter Jewels, Sparkling Sugar, Denim and Polka Dots, that offer great coverage. It’s super easy to apply and provides the nails with a 3D manicure effect. When combined with bright colours such as rose, turquoise and black. it conjures endless unique nail style possibilities from the comfort of your home. It comes in 6 new shades, Baby, You’re A Firework, Glitz & Glam, Party in a Bottle, Blue-Jeaned, Party Crasher and Laser Show and retails for $2.99.
Essence Colour & Go Nail Polish features a patented quick and easy brush that’s flat for an even easier application. It comes in a mini sexy hourglass figure nail polish bottle with colour-coded cap for the corresponding nail polish inside, making it easy for you to find your perfect shade. It has a thin, creamy formula that is a little streaky on the first coat, but evens out by the second coat, sometimes you may need 3 coats, depending on the shade. It applies easily, the wider brush makes it easy to cover the entire nail with 2 strokes and it lasts a good 4 days before chipping. It comes in 3 new shades, Girls Night Out, Candy Crush and Black is Black, for a total of 18 shades in the collection and retails for $1.99.
Essence All About Matt! Oil Control Paper helps absorb excess oils and frees your skin of shine so your complexion stays perfectly matte all day long. It’s small enough to pack in your handbag, clutch or wallet for touch-ups on the go; it’s ready whenever you are. I don’t suffer from oily skin, so sadly I can’t tell you my experience with these, although I’m sure, like everything from the Essence line, that it’s wonderful. It retails for $2.49.
Essence Match2cover! Cream Concealer is the perfect pair. This duo, creamy, matte texture concealer offers high coverage to hide any impurities, hyperpigmentation or dark under eye circles. You simply apply using your fingertip and watch as those annoying blemishes disappear. It’s now available in soft beige for a total of two dual-colour combinations for only $3.49.
Also in the collection is Essence Nail Art Glow in the Dark and Essence Silky Touch Blush.