The day has finally arrived, Joe Fresh Beauty is officially sold at your local Shoppers Drug Mart. Insert happy dance here. I couldn’t be more excited for this partnership, cause as much as I love Loblaws, I don’t get there nearly enough. Joe Fresh Beauty is always on top of their game when it comes to the latest innovations for both your face, cheeks, eyes and lips, but has been sold exclusively at Loblaws in the past. Since I’m at my local Shoppers at least once a week, it will be nice to finally shop this affordable makeup line when browsing the Shoppers cosmetic aisles. With spring just around the corner, Joe Fresh Beauty has released a ton of new products, including highlighting primers, lip colours and illuminator sticks for only $8 to $18 to help you achieve the perfect 5-Minute Face.
Each Joe Fresh Beauty product comes in a sleek white and transparent acrylic packaging, that’s not only effective, yet affordable. The brand is debuting more than 150 new products, each come with a high quality formula, a colour selection that’s outstanding and each product provides beautiful results in seconds. New items will be added on a regular basis, including core and seasonal items that will have you coming back for more. It’s currently available at over 850 Shoppers and Pharmaprix stores across Canada.
For the face, Joe Fresh Beauty has a large selection of primers, foundations and concealers to help keep your skin completely flawless the entire day. The Joe Fresh Illuminating Primer helps reflect light for an all-over radiant glow. Its lightweight formula helps to hide imperfections, while providing a long-lasting makeup application. Not only does it look beautiful on the face, it can be mixed in with your body lotion to help add a subtle glow to the skin. It comes in Pure Glow and Champagne and retails for $16.
Joe Fresh Illuminating Primer in Pure Glow
Joe Fresh Daily Boost Fluid Foundation is packed full of antioxidants to help hydrate and moisturize the skin, while protecting it from environmental stresses throughout the entire day. It’s incredibly lightweight formula provides a medium coverage that is buildable to almost a full coverage look. It applies evenly and sets within seconds, but still gives you enough time to layer it in between. It doesn’t fade or oxidize throughout the day and stays put without creasing for a solid 10 hours. It provides a dewy, yet never greasy, healthy finish to the skin. It instantly creates the perfect, natural, radiant, no makeup look within seconds. It comes in 4 shades and retails for $18.
Joe Fresh Daily Boost Fluid Foundation in Porcelain
Joe Fresh Foundation Stick is a high coverage, creamy foundation stick that’s convenient, quick and extremely easy to use. The unique twist-up stick has an incredibly lightweight texture that helps provide a medium to full coverage with a natural finish. It hides all imperfections, conceals redness and dark spots, covers up uneven skin tone, all while providing a healthy, radiant, natural finish. It also doesn’t seem to settle into fine lines or wrinkles nor does it accentuate dryness or patchiness. It sets and dries within seconds and stays put the entire day without fading, separating or oxidizing. It comes in 4 shades and retails for $16.
Joe Fresh Foundation Stick in Porcelain
Joe Fresh Long Wear Spot Concealer is a full coverage, lightweight creamy concealer that helps to conceal spots and imperfections. Although it has a slightly thin texture, its highly pigmented formula provides a medium to full coverage with only the smallest amount. It’s not exactly moisturizing, yet it doesn’t feel tight or dry. It sets and dries fairly quickly and lasts the entire day without creasing or fading. A pro tip, pat or stipple into place, without rubbing, and then set with a translucent loose powder. It comes in 3 shades and retails for $12.
Joe Fresh Long Wear Spot Concealer in Light
Let’s move onto the cheeks, highlighting and contouring is still going strong, and Joe Fresh offers an array of products to help achieve that perfect radiant glow and chiseled cheekbones. Joe Fresh Highlighter Powder is a shimmering, pearly pressed powder that helps create a flawless glow and a slight luminosity to the skin. It has an incredibly soft texture, but does kick up a bit of fallout once applying. It’s extremely pigmented for such a light colour, but can get a bit chalky if you apply too much. It helps to instantly highlight the cheekbones and brighten your overall complexion. It comes in 2 shades and retails for $8.
Joe Fresh Highlighter Powder in Champagne
Joe Fresh Highlighter Stick comes in a jumbo size, swivel up design with a dome shape head that never needs to be sharpened. It fits perfectly into the palm of your hand and features a soft, satiny, rich and creamy texture. It pretty much melts into the skin and blends out beautifully with just the use of your fingertips. It’s pigmented, for such a light colour, and provides a smooth, seamless, dewy finish to the cheeks. It gives a healthy, natural radiant glow that doesn’t look greasy or shiny. It stays put for a solid 6 hours. It comes in a single shade, Pure Glow and retails for $10.
Joe Fresh Blush Stick comes in the same jumbo size, swivel up design as the Highlighter Stick with the same rich and creamy formula. It helps to add a pop of colour to the cheeks in an easy to use, convenient packaging. It provides a soft, almost powdery finish that is easy to build up the intensity and easy to blend out. It comes in 4 shades, Peach Dream, Radiant Rosette, Buff and Rose and retails for $10.
Joe Fresh Blush Stick in Radiant Rosette
Joe Fresh Blush Stick in Radiant Rosette, Joe Fresh Highlighter Stick in Pure Glow, Joe Fresh Highlighter Powder in Champagne and Joe Fresh Lip Crème in Candy
Lots of new eye products, from eyeliners, to mascaras, to brow tints, everything you need to help accentuate the eyes this season. Joe Fresh Precision Liquid Eyeliner is an ergonomic maker with an ultra-fine tip that helps to create bold definition with ultimate control in a single stroke. It features a rounded triangle shape design with an intensely black, highly pigmented formula. Its waterproof formula ensures it stays in place the entire day without smudging, creasing or flaking. It retails for $8.
Joe Fresh Matte Liquid Eyeliner comes with a slightly thinner, finer tip applicator with a completely matte finish. Its fine, firm bristles are perfect for creating both thick and thin lines with precision. It too comes with an intensely black formula that sets and dries fairly quickly. It is long-wearing, although not completely waterproof. It retails for $12.
Joe Fresh Hydra Lash Nourishing Mascara with Argan Oil is enriched with.. you guessed it.. argan oil to help nourish each lash for a soft looking finish. It has a soft and creamy formula with a silicone brush that instantly coats each lash from root to tip for full volume and length. It retails for $12.
Finally we move onto the lips, and It’s all about rich, creamy, pigmented colour. The Joe Fresh Lip Crème is a hybrid between a lipstick and a lip gloss and provides juicy, saturated colour with a medium shine finish. It comes with your standard doe foot applicator for easy application, while it’s rich and creamy formula provides a dose of moisture, ensuring lips never feel dry or caky. When first applied, it has a thin, liquid lip gloss feel, but sets and dries to a lipstick feel. It also has the intense pigmentation and opaque coverage of a lipstick. It’s the best of both worlds. It feels comfortable on the lips the entire day and stays put. A single swipe is all you need for full intense colour. It comes in 6 shades, Rose, Candy, Fuchsia, Berry, Ruby and Wine and retails for $12.
Joe Fresh Lip Crème in Candy
Looking to take off all that makeup at the end of the day, I highly suggest starting with Joe Fresh Make-Up Remover Wipes. It’s always my first step at removing my makeup, before going in with my favourite cleanser and Clarisonic. These pre-moistened wipes are formulated with vitamin A, C & D and instantly remove all traces of dirt, oil and makeup without stripping your skin of its natural moisture. Although it doesn’t completely remove long-wearing or waterproof eye makeup, it does an excellent job at starting to breakup your daily makeup to make the next steps a lot easier. It retails for $10 for 30 wipes.