How to purchase an investment coat

Sentaler Winter Coat

When it comes to winter coats, especially for us Canadians, I truly believe it’s worth spending the money. In winter, quiet often, the only pieces of clothing you’ll see are, your winter coat and boots. Investing in something that will withstand the test of time, is beneficial in so many ways. Purchasing an investment coat will not only allow you to wear it this season, but for years to come. I’m not going to lie, I own a ton of fast-fashion jackets. Although they may look chic and trendy from a far, often times, they’re not very warm when it comes to real life. When it’s freezing cold out, you want something reliable.

The first step in finding that investment coat, is to find a trustworthy and dependable store. Take a store like Channers, based in London Ontario and has been around since the 90’s. Their commitment to both service and quality is one of the many reasons why Londoners love them so much. They even offer wardrobe consultation, ensuring your new winter coat not only looks amazing on you, but it will coordinate with the rest of your wardrobe.

Of course, some of the best winter coats are made right here in Canada. Take designer Sentaler for example, the brand knows how cold our winters get, and designs fabulous coats around that. Using only the world’s finest and rare fabric, alpaca, each coat is beautifully crafted with exceptional quality and luxury appeal.

Second, be realistic with your income. Everyone has different budgets, which determines how much you can spend on your new coat. An investment coat means different things to different people, but always work within a budget you feel comfortable with. Based on your income level and how much you want to spend, this will also help you narrow down which brands you can afford. Deciding your price point, whether that be $200 or $2000, will help the process run more smoothly.

Third step, the colour. Are you looking for a classic coat that will pair beautifully with everything in your collection, or are you looking for a bold statement with colour? Although your initial thought may be to invest in a traditional hue such as black, grey or even navy, don’t be scared to have fun with colour. A fun pop of purple, blue, red or even pink can really brighten a gloomy and dreary day. Just be realistic with yourself, can you live in a sea of colour all winter long?

Fourth, get to know your body. Which silhouettes do you feel most comfortable and confident in? Which shapes highlight your favourite part(s) of your body, and diminish areas you’re not too happy with? Also keep in mind that you’ll be wearing this coat for years to come. Look for classic shapes and styles that you won’t be tired of in a few seasons. Something like a wrap, trench or double-breasted coat will always be in fashion.

What I Wore- Sentaler Winter Coat- c/o Channers, Sunglasses- Karen Walker, Watch- Cluse, Necklace- c/o Victoria Emerson, Ela Purse- c/o Channers, Ron White Pumps- c/o Channers
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